Plant Wall Box is a new company that was about to launch their product: Plant wall box. Plant Wall Box makes it easy for people to create their own plant wall in their homes without being too expensive. The box has been designed with modular design in mind, which means you can have multiple plant wall boxes connected to have one large plant wall. The purpose in the project was primarily focused on digital marketing and was done remotely due to COVID-19.
Concept
The objective for this project was to create a communication strategy, where we worked with the SOSTAC-framework. Through our quantitative research we discovered that people perceived it just as a plastic box. Plus, to get the full value of the product you need to buy plants and decide which ones you want.
Based on these insights we created a prototype for our solution: Style creator, where you could ‘design’ your own plant wall box by choosing between a range of different plants. When they complete the style creator, they would get a guidebook with their chosen plants. They’ll get information on how to take care of the plants and get more background history
See image of the solution down below:
